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Once you add a location to these keywords, they become even more specific. To optimize your site effectively you must put in the time to do keyword research and ensure you are using the right tools.

Your content should be geared towards the area you are aiming to rank for This will make your site more attractive to local internet users and also to the search engines In other words, if you're aiming at some area, you should write things related to it and are important to those people. Your content should reflect subjects they find interesting and that are relevant to them in more than one way. If you want to establish a connection with your local audience, then thinking outside the box will prove useful and ensuring the content is connected to what they are interested in.

Last but not the least; go ahead and add a local phone number to your site. If you mention you number in text, the search engines won't be able to read it which is what you want. You want people to realize you are a real company which means you should have a real number and not an 800 number.

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