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HO Cheap NCAA Jerseys , HO, HO! Bring Christmas To The Masses By Using Mobile Marketing Marketing Articles | December 3, 2010
Who is ready to make a purchase more than the consumer searching on their phone? They are most likely searching locally either for the nearest store or a particular item. Get in front of these consumers and they are most likely to come into your store and make a purchase.

Think about it for a second. Who is ready to make a purchase more than the consumer searching on their phone? They are most likely searching locally either for the nearest store or a particular item. Get in front of these consumers and they are most likely to come into your store and make a purchase.

Marketers need to be aware that using mobile media during the holidays will put your product or store in front the people who are looking for it already. They have a question you give them the answer? and scene.

Not to mention all the consumers out there checking prices, sending photos of potential gifts sharing them on Facebook and Twitter Cheap Jerseys , and let's not forget about checking in on mobile social networks like Foursquare, Gowalla, Loopt, Yelp and Facebook's Places. That may me all it takes to get someone to your location. Someone checks in and his or her friend notices and thinks Wholesale College Jerseys , "I completely forgot about that place they have great gifts. I am going over there right after work"

Consider this for a second. How many freaking ads do you see over the holidays? So many that most are simply blocked out. Me personally, if I see another jewelry ad it may end with a hurt jeweler. With mobile this opens up a way to get in front of the consumer when they are away from all the competition and when they are in a buying mood. Great combination. Don?t you think?

Most people who have the capability use their phones will user their phones as a shopping tool from anything to price comparisons, sharing purchases and links with other and to stay entertained in a long checkout line.

According to Webster Lewin, senior vice president and director of digital innovation and strategy at MS&LGroup Digital Wholesale NCAA Jerseys , New York .?Providing useful mobile applications that actually help the holiday shopping process is a great way to stay top of mind and drive repeat brand engagement. However, the challenge of discovery is one of the biggest hurdles in mobile."

?Fortunately, there is a wide range of mobile advertising opportunities within applications that support the shopping process,? he said.

?In many cases the consumers that spend the most time doing those activities are also the ones most likely to have more disposable income Wholesale Jerseys ,? Mr. Lewin said. ?Also, consumers that engage with your brand on their mobile devices are more likely to have a favorable brand impression, and purchase intent."

Just those quotes alone should spur any marketer into action!

Here are a few facts to consider:
1. An analysis done by Microsoft of their mobile search data found that 53 percent of mobile searches on Bing have local intent.
2. Google suggest that 20 percent of all search is related to location.
3.? Differences between mobile search user behavior and PC search: 70 percent of PC ?query chains? are completed in about one week while 70 percent of mobile users do so in one hour. Talk about being motivated to buy!
4. Over 50 percent of the mobile search queries are about things that are not very far from the user or right in front of them.

One thing to consider is to make sure your doing local search optimization as well so your store or product can be found on mobile devices when people are searching nearby.

Ramp up your mobile marketing campaign this holiday season and make sure you track your results so you can tell your boss the ROI and watch his job drop.

Happy Holidays Kiddos?





Using Your Whine Factor Business Articles | August 1, 2004Brian's work was ... Still Cheap College Baseball Jerseys , as his boss, I rarely offered him ... ... never thought of ... him or ... him for a critical project. Why? His whine factor got in



Brian's work was exceptional. Still, as his boss, I rarely offered him additional responsibilities Cheap College Hockey Jerseys , never thought of promoting him or selecting him for a critical project. Why? His whine factor got in the way.

He was quick to complain to anyone who'd listen how much work was on his plate, or how hard or how late he worked. His whine factor was a protective shield that insured he didn't get more work to do. But, it also shielded him from getting the opportunity filled assignments, more interesting work Cheap College Football Jerseys , and the highest pay raises.

Stephanie was a different story. She was masterful at weaving vivid details with a precision that explained exactly why the expected outcome didn't happen. This week it centered on a miscommunication, last week it was the delayed delivery, or the reduced advertising, an incompetent supplier or a staff illness. Every story was accurate; every reason plausible; every explanation justifiable; always a good reason why she couldn't deliver the promised quality Cheap College Basketball Jerseys , precision or timeliness.

As her boss, it took me time to realize that Stephanie's accountability decreased each time her whine factor increased. As she became more entrenched in offering reasons why something didn't happen, she became less personally involved in the actual results.

I've seen the whine factor derail projects and people in my twenty years in management. Whining shifts a mindset from can do to can't do, allows potholes to become sink holes Cheap College Jerseys , turns challenges to complaints and reframes opportunities into woe is me.

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